At Magnussons Ur we care about our customers, which means that we always make sure to collect personal data responsibly with respect to your privacy.

It is important to us that you are aware of how we handle your personal data. There are different scenarios where we need to process your personal data. Examples of these are:

  • We may need to confirm your identity before approving a purchase
  • We may need to carry out a credit assessment depending on the payment method you choose
  • We need to prevent illegal activities such as fraud and money laundering

When you shop with us, we need to ensure that the purchase is real and that it is really you who are making the purchase.

The Personal Data Act (PUL) was replaced by the EU General Data Protection Regulation (GDPR) on May 25th, 2018. With the new regulation, your personal data will have even stronger protection.

Magnussons Ur Privacy Policy

Your privacy is important to us. Our Privacy policy describes, among other things, the data we collect, the purpose for which it is collected, the way in which you can control your own data and how you can contact us. When you make a purchase from us, you also agree to our Privacy Policy.

Who is responsible for your personal data?

Aug Magnusson’s Eftr Aktiebolag (org. no 55634-0590), hereinafter referred to as ‘ Magnussons Ur ‘, is responsible for the personal data recorded at:

Aug Magnusson’s Eftr Aktiebolag

Korsgatan 22, 411 16 Göteborg

Phone: 031 13 54 70 E-mail:

Organisation number: 55634-0590


Provide you with service through personal support on the products you purchased from us and to be able to provide you with offers that we believe might suit you.

What data do we save?

When you make a purchase at our online store, we store the information you provide about yourself and the item, or items, you purchased. This data includes your name and address, mobile number, e-mail address and, in some cases, personal identification numbers for insurance.

Magnussons Ur will use your personal data to:

Create a customer number with us to manage and process your orders and returns and provide you with support on the goods you purchased. In addition, we also need to be able to send you notifications by SMS or e-mail about delivery status and be able to contact you in case of any problems with the delivery of your goods.

We may also use your data to provide you with information and offers via newsletter. You can always choose to cancel these, and we will always respect your choice.

What are your rights?

You may, at any time, withdraw your consent to let us use the data for the above purposes. You also have the right to request, in writing, information about the personal data we have about you. If your data is incorrect, incomplete or irrelevant, you may request to have it corrected or deleted. We cannot delete your data if there is a legal requirement for saving it, such as accounting rules, or when there are other legitimate reasons why the data must be saved, such as unpaid debts. Magnussons Ur will, by own initiative, correct any information found to be incorrect.

Where is your personal data stored?

We ensure that no personal data is stored outside the EU/EEA

How is personal data collected?

Magnussons Ur records your personal data in connection with:

  • You making a purchase through our online store.
  • You signing up for a subscription to our newsletter.

You otherwise making a purchase from us, where we need your information for the sake of bookkeeping. By making your purchase, you also agree that we will process your personal data in accordance with these regulations.

How long is the data stored?

Personal data will not be stored for longer than is necessary for the purposes of the processing or for as long as we are required by law to do so. After that, your personal data will be deleted.

Who has access to your personal data?

The personal data you provide to us is only handled by us internally and is not resold to any other party, except for handling invoices, where third parties need the information in order to send accurate invoice or payment information. In addition, Magnussons Ur may also be required by law to disclose information to other parties. However, all processing of personal data respects high security and confidentiality.

If you have any questions, please feel free to contact us